Can You Trust DNA Test Reviews?

With the rise of paid and fake reviews, it’s becoming harder for consumers to know which DNA testing companies they can truly trust. For such a sensitive and important service, making the wrong choice can be costly — both emotionally and financially.

Why Can DNA Test Reviews Be Misleading?

In our experience, most people who take a DNA test prefer not to leave a review. This is understandable due to the personal and sensitive nature of the service.

That’s why we find it unusual to see hundreds or even thousands of reviews on some DNA testing sites. We’ve even been approached by review platforms offering paid subscription services, raising questions about whether those reviews are truly impartial.

The challenge is that there’s no foolproof way to know if a review is genuine. As highlighted in a BBC News report, fake reviews are a widespread issue — from e-commerce giants like Amazon to smaller niche services such as DNA testing.

What Are the Signs of a Genuine DNA Test Review?

While no method is 100% accurate, you can look out for certain signs:

Is the Laboratory Properly Accredited?

Make sure the DNA samples you provide will be analysed by a UKAS ISO 17025–accredited laboratory that is also on the Ministry of Justice’s approved list for legal DNA testing. At Crystal Health Group, all our tests meet these exact standards through our trusted laboratory partnerships.

Does the Review Language Look Repetitive?

If you see large numbers of 5-star reviews that sound very similar, this could be a red flag for fake or incentivised reviews.

Is the Reviewer Profile Verified?

Anonymous reviews are harder to validate. Reviews from Google accounts with a history of posting about other businesses and products are often more credible.

What Are the Company’s Credentials?

Is the business UK-based? What other services do they provide? For example, Crystal Health Group also delivers occupational health services to organisations such as Network Rail, demonstrating compliance with high regulatory standards.

Why Is Genuine DNA Test Feedback Important?

At Crystal Health Group, we operate under an ISO 9001 Quality Management System, which means we actively seek feedback from all our DNA test clients.

Every results package includes instructions on how to provide feedback. While we value positive comments, constructive criticism helps us continually improve our service.

How Can You Leave a Review for Your DNA Test?

If you’ve completed a DNA test with Crystal Health Group or DNA Clinics, here’s how you can share your experience:

After results delivery: We’ll send you details on how to leave feedback securely.

By phone: Call 0800 988 7107 and speak to your case manager or Clinical Advisor team for instructions.